A few weeks before i wrote about the Bono project. It was BAT (British American Tobacco)’s project to enter the Formula One. It was all about appearing on the grid in 1999 with their own team. As well, how to reach that goal. We all know that they eventually purchased Tyrrell Racing from Ken Tyrrell. Only using the Concorde agreements eventually to be allowed on the grid. Interestingly enough was
Everything has a begin, and if you look at the Formula One also an end. Many teams, and many circuits came and left the sport. A good example of this is the BAR (British American Racing) team that mate it’s debut in 1999. Behind BAR was BAT (British American Tobacco) that were to expand their brands like 555 and Lucky Strike more. Project de Bono is were it all started!