Project de Bono the kick-off for BAR
Everything has a begin, and if you look at the Formula One also an end. Many teams, and many circuits came and left the sport. A good example of this is the BAR (British American Racing) team that mate it’s debut in 1999. Behind BAR was BAT (British American Tobacco) that were to expand their brands like 555 and Lucky Strike more. Project de Bono is were it all started!