The joke is on you! Perhaps the joke is on me! I have no fucking clue what has happened since the end of the 2023 season. Teams changing their names to these unfamiliar and uninteresting composed unknown. Whatever has happened with the names we used to know them? Like Scuderia Ferrari Marlboro or West McLaren Mercedes. Why do the traditional names seem to be too conservative for a bunch of these clickbait meaningless teams on the grid? It doesn’t make sense what they are doing at the moment. Perhaps it is the zeitgeist that alienated me this badly I just simply don’t understand it anymore.
When Sauber came up with their “new” team name for 2024, Stake F1 Team Kick Sauber, i instantly questioned myself how Peter Sauber would look at this name. I can’t believe he would agree on such a name. Sure, sponsors or whatever are a big deal for the Formula One, even bigger than twenty years ago. The world became fancier so do the names from companies that appeared during the years. However, it doesn’t make sense why the hack would you come up with a name you can’t pronounce properly. Is it really an issue to call the team just Sauber or Sauber F1 Team? Really, does it?
The joke becomes even bigger with the Ca$h app Formula One team. Once known as Scuderia Minardi, after 2005 we knew it as Toro Rosso. Now it is known as Visa Cash App RB F1 Team. I mean how do you come up with this name? The team lost it identity after they dropped Toro Rosso as name. Only using it as some failing marketing tool. Whoever bought Alpha Tauri clothing? Just sell the damn team. It doesn’t make sense to name it after a cash app.
Yes we had Lola MasterCard Lola Formula One Racing Team back in 1997. The team that was to debut in 1998 only to be fucked by MasterCard. As they wanted Lola to enter in 1997, only to withdrew after the Brazilian Grand Prix and destroy Lola. However, those were other days. The days when we had plenty of teams on the grid. All doing their thing and don’t make a deal out of their title sponsor. Until this year, it seems.
The clickbait titles truly annoy me. As said, you can’t pronounce them within two or three years they are gone and so is the soul of the team. Who dive on the Drive to Survive hype train to reach fans who only have a attention span of 10 minutes before they get bored and go on TikTok for 2 hours watching useless videos from so called influencers who are even worst.
I can still remember the joy many of you had when Rich Energy entered the Formula One as title sponsor for Haas F1. Well, I prefer to have the company of my fellow follower William Storey then these names you won’t care about. However, probably the Zeitgeist doesn’t match with my reality, and with my opinions. Most of you will just accept it like you accepted that bombs felt in Jeddah.
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